Buoy hydration
Buoy Hydration is a wellness brand that helps people stay properly hydrated with clean, sugar free electrolyte drops, uniquely formulated to be flavorless.
SUMMARY
Led the creative direction across emails, product photography, animation, and paid ads to ensure a cohesive brand presence and strong performance across all growth channels.
Roles
Creative Direction | Graphic Design | Retouching
results
The work helped Buoy Hydration feel more human, confident, and trustworthy, giving the brand a clearer voice and stronger sense of purpose.
Customers were met with a more thoughtful, calming, and cohesive experience that built confidence in the product and reinforced Buoy as a brand people could rely on daily, not just discover once.
Next Project
Boost'd AI
Creative Direction:
Ryan Angel
Graphic Design:
Ryan Angel
James Wierdemen
James Wierdemen
Retouching:
Ryan Angel