Boostd AI
Boostd AI is a mobile iOS and Android app built to help men optimize their fitness, nutrition, habits, and mental health using AI-powered personalized coaching.
SUMMARY
As the Lead Product Designer, I led the full design lifecycle. This involved creating a design system, wireframe creation, prototyping, and usability testing. Accessibility and ease-of-use were prioritized to ensure a seamless experience.
Roles
UI/UX Design | Art Direction | Graphic Design
Problem
Busy men striving to improve their health and performance often face fragmented solutions — multiple apps for tracking workouts, nutrition, habits, and mental health. This creates friction, reduces consistency, and makes long-term progress unsustainable.
Boostd AI aimed to consolidate these into one intuitive, guided experience that adapts to the user’s evolving goals.
USer & Competitor Research
A major insight from user and competitor research was the importance of an in-depth onboarding quiz designed to tap into users’ psychology, pain points, and personal goals. This experience was strategically structured to build emotional investment before introducing the paywall.
The quiz guided users through identifying their struggles and generated a personalized plan, followed by a compelling narrative that highlighted the risks of inaction. By the time solutions were introduced, users clearly understood the value Boostd AI could offer in transforming their health and performance.
results
Feedback from initial testers praised its simplicity, motivation-based flow, and clear plans provided by AI. Users felt supported and enjoyed the guidance being available them at any point, rather than relying on hiring a private trainer or life coach.
The app is currently in development and will be available on Apple and Android products.
DoorLoop
